15 Must Read Social Media Marketing Books in 2017
Top 15 Social Media Marketing Books 2017
S.No. Social Media Marketing Books Author Name
1. Likeable Social Media Dave Kerpen
2. Jab, Jab, Jab, Right Hook Gary Vaynerchuk
3. Audience: Marketing in the Age of Subscribers, Fans & Followers Jeffrey Rohrs
4. The Art of Social Media Guy Kawasaki & Peg Fitzpatrick
5. Youtility: Why Smart Marketing is about help not hype Jay Baer
6. The Power of Visual Storytelling Ekaterina Walter & Jessica Gioglio
7. Social Media Explained Mark W. Schaefer
8. No Bullshit Social Media Jason Falls & Erik Deckers
9. Trust Me, I’m Lying Ryan Holiday
10. Social Media Michael Richards
11. The Art of Social Selling Shannon Belew
12. The Social Media Bible Lon Safko
13. Linked to Influence Stephanie Sammons
14. Shareology Bryan Kramer
15. Social Media for Dummies Jan Zimmerman and Deborah Ng
Likeable Social Media by Dave KerpenDave-Kerpen
As per Clutch firm’s research, 47% of small businesses aren’t actively leveraging social media. For small businesses, social media adoption is still a herculean task. In the book, ‘Likeable Social Media’, Dave Kerpen talks about making impossible much more possible. With the help of clear how-to instructions, he gives all the information as well as necessary tools to engage customers in a digital world. The advice given by him is concise, practical, and helps you leverage the ‘human side’ of your business.
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About Dave Kerpen
The author of this book is a speaker, author, and an entrepreneur. Founder and CEO of Likeable Local which is social media software company helping thousands of small businesses; he is the chairman and co-founder of Likeable Media. Likeable Media is an award-winning social media agency.
Jab, Jab, Jab, Right Hook by Gary VaynerchukJab-Jab-Jab-Right-Hook
Currently, there are
500 million+ Tweets composed each day.
Over 80 million photos shared every day on Instagram.
On Facebook, 30 billion+ content pieces shared each month.
Needless to say, consumers are overloaded with information, how will you cut through the noise and effectively deliver your message when there are already so many social platforms covering it?
This is the aim of Gray Vaynerchuk’s book, ‘Jab, Jab, Jab, Right Hook’. It highlights how stories change on each platform and the ways in which you can adapt your story accordingly.
About Gary Vaynerchuk
He is a bestselling author as well as an entrepreneur. VaynerMedia, his digital consulting agency works with Fortune 500 companies in order to develop social media and digital strategies. He was selected as one of the top 20 people every entrepreneur should follow by Businesslike.
Audience: Marketing in the Age of Subscribers, Fans & Followers by Jeffrey RohrsJeffrey_Rohrs_Audiece
Social Media Strategy is futile if there is no audience. In today’s marketing age, your audience matters more than ever. A business cannot survive without one. It is upon you how you discover and maintain loyal relationships with customers.
However, there are businesses that treat its audiences like afterthoughts and not assets.
This book aims to change this perception by challenging businesses to focus their earned, owned, and paid media to increase the value of their audiences, engagement, and size in long-run. With the help of case studies and research data, this book focuses on how you can gain a competitive advantage and master proprietary audience development.
About Jeffrey Rohrs
The CMO (Chief Marketing Officer) at Yext, Jeffrey is a global digital location management leader.
The Art of Social Media by Guy Kawasaki & Peg FitzpatrickArtofSocialMediaSocial
When you are stuck at something, sometimes figuring out where to start can be complex. Although experimentation is encouraged social media, it is usually not the foundation for your strategy. However, we rely on tried and true methods along with a baseline to know what is working and what is not.
This is the theme of ‘The Art of Social Media’. You will find the bottom-up strategy for integrating social media & blogging, attracting followers, building your assets, and creating a foundation. It is one of the best social media books 2017 for not only beginners but also for seasoned professionals looking to improve.
About Guy Kawasaki & Peg Fitzpatrick
Guy Kawasaki is an executive mate of the Haas School of Business at U.C. Berkeley, and the chief evangelist of an online design service, Canva. Previously, he had served as the special advisor to the CEO of the Motorola business unit of Google and the chief evangelist of Apple.
Being a social media strategist, Peg Fitzpatrick has spearheaded campaigns for Virgin, Canva, Audi, Google, and Motorola.
Youtility: Why Smart Marketing is about help not hype by Jay BaerYoutility-Jay-Baer-1024x572
Other than sales, a social media marketer must keep an eye on likes, unlikes, clicks, revines, regrams, pins, tweets, and much more. With so many measurable metrics, it is easy to lose sight of what truly matters. If you think success is about getting 3,000 shares of an emotional article you posted on Facebook, then it is not the case. Rather great social media is about providing value to your users.
This is what ‘Youtility’ talks about the transformation of a relationship between customers and companies. The main objective is not to sell a product rather help someone discover how your service/product will solve their problem. This way you will be able to develop a stronger relationship with more loyal customers.
About Jay Baer
He is a digital marketing pioneer, marketing consultant, and a keynote speaker. He has worked with over 700 brands since 1994, including 30 of the Fortune 500. He is the driving force of the popular Convince & Convert blog and the host of the weekly Social Pros podcast.
The Power of Visual Storytelling by Ekaterina Walter & Jessica GioglioThe Power of Visual Storytelling by Ekaterina Walter & Jessica Gioglio
Recently, it was determined that people lose concentration in less than 8 seconds! This marks that marketers have a very small window for impact. Therefore, images were adopted as a way to work around our
diminishing attention spans.
Given that more than 63% of social media is about images, web posts with visuals drive up to 180% more engagement than those without. The book, ‘The Power of Visual Storytelling’ talks about how you can grow your business with the help of rich medias like infographics, videos, photos, live streaming, etc. The authors have done a great job filling the book with beautiful and creative images as well as insightful examples from the top-notch companies in the industry.
About Ekaterina Walter & Jessica Gioglio
Co-founder and chief marketing officer (CMO) at Branderati, Ekaterina Walter was a former global social media leader at Intel.
Jessica Gioglio manages the social media for Dunkin’ Donuts.
Social Media Explained by Mark W. SchaeferMark_Schafer_Social_Media_Explained
In today’s world, there are tons of options when it comes to launching your social media presence. Twitter vs Facebook, Pinterest vs Instagram, Snapchat vs Vine? What should you go for? Wish to strengthen your presence on all of them? For most of the businesses, it is difficult to determine which platform is the best for you if you are blank about the advantages of these platforms.
Well, breaking the norms, Mark explains you the most basic strategies for some of the biggest social platforms today and ditches the marketing jargon in his book ‘Social Media Explained’. You will find a practical approach to each social network and answers some of the biggest questions that businesses have today.
A definite read if you are planning to be anywhere near social media and marketing.
About Mark Schaefer
He is a globally recognized business consultant, speaker, and a blogger who blogs at {grow}, one of the top blogs on marketing in the world. He also teaches graduate marketing classes at Rutgers University.
No Bullshit Social Media by Jason Falls & Erik Deckersno bullshit social media
People usually prefer hiding from social media platforms and go haywire on the techniques that needs to be implied on social media.
As the name suggests, there is no fluff or BS in this book and is literally one of the best books on social media marketing today. ‘No Bullshit Social Media’ explains the specific solutions for reputation management, R&D, customer service, and brand-building.
About Jason Falls & Erik Deckers
He is a strategist, an author, and one of the most famous keynote speakers for the digital marketing industry.
Owner and president of Pro Blog Service, a leading content marketing agency, Erik Deckers is looked upon for social media marketing concepts.
Trust Me, I’m Lying by Ryan HolidayRyan-Holliday trust me I'm lying
Social media marketers often attempt to make their campaigns viral, however, there are only few who are successful at this. For making your marketing campaigns spread like fire, there is no universal formula! However, there are some tips and tricks that surely helps you build a path to viral marketing!
With the book, ‘Trust Me, I’m Lying: Confessions of a Media Manipulator’, you will be able to learn the top secrets of social media from Ryan who is a media manipulator. It is one of the best social media books 2017 has witnessed!
About Ryan Holiday
Ryan is an American entrepreneur, marketer, and author. He is a media strategist, editor-at-large and a media columnist for the New York Observer. Holiday was also the former Director of Marketing for American Apparel.
Social Media by Michael Richardssocialmedia by michael richards
Marketers wish to dominate the social media platforms they are leveraging today because there’s an ever-increasing number of social marketers using social medias for promoting their brand and products.
The book, ‘Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, YouTube, LinkedIn, and Instagram’ by Michael Richards, talks about the best-proven strategies that cover all the corners of social media for every business executive as well as the owner.
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The Art of Social Selling by Shannon Belewthe art of social selling by shannon belew
Needless to say, the purpose of your campaigns at social media is selling. Most of the organizations usually fall apart due to the loopholes in their social selling techniques.
The book, ‘The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and other Social Networks’, talks about the changing sales landscape to achieve your marketing goal and the selling skills.
The author teaches social media networking from the sales point of view as well as explains the best practices.
About Shannon Belew
Shannon Belew has worked with small-medium business for over 20 years and specializes in B2B digital marketing. She is the author of “Starting an Online Business For Dummies, All-in-One” (4th ed) and “The Art of Social Selling.”
The Social Media Bible by Lon SafkoLon-Safko-Social-Media-Bible
Being an updated edition, this over has more than 700 pages addressing technology updates to the geotargeted networks like Foursquare, apps, iPad, and others. The author throws light on the new information about Google Plus, Yammer, Twitter and mobile marketing as well as the latest Google algorithm changes.
For ‘The Social Media Bible: Tactics, Tools, and Strategies for Business Success’, readers say the book “Lists all the areas and gives great tips on how to use the tool.”
About Lon Safko
Lon Safko is the CEO of the Innovative Thinking. His book “The Fusion Marketing Bible” was hit#3 on Amazon, while “The Social Media Bible” was hit#1 on Amazon.
Linked to Influence by Stephanie SammonsLinkedIn to Influence book
LinkedIn was getting ignored till date because of certain issues. However, it now has a network of over
The book, ‘Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in your Market and Attracting your Ideal Clients on LinkedIn’ talks about building influence on LinkedIn to win people. The book will tell things are unaware of!
Her blueprint for LinkedIn success is the kind of advice that every marketer should know. The techniques, strategies, and advices are breathtaking.
About Stephanie Sammons
Stephanie is a corporate renegade cum entrepreneur. She went from being ‘unknown’ in the digital business and marketing industry to a top thought leader and an influencer. She has been named a Top 30 Marketing Thought Leader and Top 25 Social Media Expert by LinkedIn.
Shareology by Bryan Kramershareology by bryan kramer
Sharing has the power to either make or break your business. As modern marketing becomes highly technology-based, it is essential to remember that the technology is a means to an end like sharing information, stories, and emotion to make a human connection.
‘Shareology: How Sharing Is Powering the Human Economy’ explores the past and future of sharing and how it will continue to drive value in the future.
About Bryan Kramer
Bryan Kramer is the top leader in the art and science of sharing. He has been credited with instigating the #H2H human business movement in marketing and social.
With more than 300k social followers and fans, and an intimate understanding of the interworking and intricacies of both social behaviors and social technologies, Bryan is both an authority and a practitioner on the subject.
Social Media for Dummies by Jan Zimmerman and Deborah Ng social media for dummies
This is one of the best SMM books. It talks about tactics and strategies very well. They keep revising the editions and therefore, you will be remain updated with the latest trends that are working in Social Media world.
About Jan Zimmerman and Deborah Ng
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has provided social media and online marketing services to businesses for more than a decade.
Ng is a social media consultant, community manager, blogger, and freelance writer. Deborah has written the book Online Community Management For Dummies.
Conclusion
In this blog, we have discussed the 15 best Social Media Marketing books 2017 that will help you tweak your social media strategy for the best possible outputs!
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